Entrepreneurship Is A Beautiful Thing: A Must Read For Aspiring And Seasoned Business Owners by Adeyeye Yemisi

Author:Adeyeye, Yemisi [Adeyeye, Yemisi]
Language: eng
Format: epub
Publisher: The Book Surgeons International
Published: 2020-11-18T00:00:00+00:00

GENERAL ADVANTAGES OF MARKETING YOUR BUSINESS

● It gives your products and services brand visibility.

● It increases sales and improves business profits.

● It leads to new product ideas (from customers’ opinion).

● It Helps gain prospects.

● It helps a brand to gain Customers’ trust

● It builds Credibility

● It creates Business expansion

● It provides more revenue

● It keeps a brand longer in the market space

GENERAL DISADVANTAGES OF MARKETING

● It is costly.

● Marketing involves quality time.

DISADVANTAGES OF POOR MARKETING

● You lose to competitors

● Wastage of resources

● Little or no survival in the market space.

Unable to sustain brand

● Little or no sale

At the end of all your marketing processes, you want to go beyond people knowing your brand to turning your prospects to customers. The greatest reward of all is turning one time customer to continuous and loyal customers who keeps buying over and over again and one that keeps positive recommendations and testimonials about your business. To achieve sales, one needs to pay close attention to the message you pass across and shoot in a way to achieve sales.

COPYWRITING FOR SALES

You can't bore people into buying.

Almost no other skill will reward you more richly than the ability to write compelling words. Being able to clearly articulate your words tells why a prospect should buy from you rather than your competitors. Your words should be in a way that create an emotion and motivate them to action. This is the master skill of marketing. Using monotone, boring, "professional" sales copy is the fastest way of losing the interest of your customers and prospect.

TARGET THE PAIN

You've got a splitting headache? You open your medicine cabinet and start rifling through your museum of half used tablets, creams and vitamins only to realise you are totally out of pain relief medication. So you rush down to your local pharmacy in the hope of getting the tablets that's going to give you relief you so desperately need. Do you worry about price? The usual way of shopping get thrown out the window when we are in pain. The exact way is the same for your customer and prospect. So many times, businesses talk about "features" and "benefits" rather than speaking to the pain that the customer already has. How much selling does a pharmacist need to do to sell pain relief medication to someone with a splitting headache? Very little I suspect.

CREATE AN IRRESISTIBLE OFFER

Now that you know what your market wants, you need to package it up and present it as an irresistible offer. Here are are some of the essential elements:

Value : What is the most valuable thing you could do for your customer?

Language : Learn the language and jargon used within your target market

Reason : When you have a great offer, you need to justify why you're doing this.

Value stackin g: Packing in many bonuses can make your offer seem like a no-brainers.

Upsells : When your prospect is hot and in the buying frame of mind, this is the prefect time to offer them a complimentary product or service.

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